Internet marketing ties together the creative and technical aspects of the Internet which include; design, development, advertising, and sales as well as search engine marketing (SEM), search engine optimization (SEO), banner advertisements, email marketing and Web 2.0 strategies.
Social Media Marketing is the latest addition to this arena providing an entirely new platform for which to share content with friends, family and others across an array of Social Networks: Facebook, Twitter, LinkedIn, MySpace, Ning, Google Plus+ and many others.
As an Internet marketing strategist, SEO takes into consideration how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Custom-WebFX aims to enhance the web design of your site in such a way that traffic increases, browses longer and deeper, converts more effectively, and provides a greater return on your investment.
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. North American advertisers spend billions on search engine marketing. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations integrated marketing strategies. At Custom-WebFX, our startegy is to focus our efforts to create content that attracts attention and encourages readers to share it with their social networks.
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Opt-in email advertising, or permission marketing, is one method of advertising via email whereby the recipient consents to receive it.